Personalisation, key feature DXPs should have today

While initiating online sales may appear straightforward for numerous ecommerce businesses, ensuring success in a highly competitive market demands more than just establishing an online presence. Merely being present online is insufficient.

To secure prosperity, it is essential to remain up-to-date with the latest trends and formulate a comprehensive marketing strategy that integrates personalised approaches and harnesses the potential of first-party data.

With the global ecommerce growth rate estimated to reach 8.9% in 2023, it is imperative for businesses to adjust and meet the changing preferences of their customer base. Latin America witnessed a substantial 22.4% surge in ecommerce sales in 2022, and India’s ecommerce market experienced an impressive growth rate of 25.5%. Furthermore, the UK is anticipated to observe a notable upswing in sales in the coming years.

To effectively compete and surpass rivals, businesses must capitalise on personalisation strategies  to deliver a tailored shopping experience to each and every customer.

Advantages of implementing eCommerce personalisation

There are several reasons why it is important for your brand to consider implementing ecommerce personalisation and take advantage of current trends.

Increased lead generation

eCommerce personalisation enables your brand to generate more leads by targeting potential shoppers who are likely to convert into paying customers.

By tailoring your messaging to their needs and preferences, you can guide them effectively through the customer journey and prevent them from getting lost along the way.

Greater revenue

Personalised content is highly appreciated by buyers, leading to increased product purchases, easier conversions, and potential repeat business. Consequently, implementing ecommerce personalisation can significantly boost your brand’s revenue generation.

Increased customer retention

While attracting new customers can be challenging, personalisation offers a means to retain your existing customer base. By providing personalised experiences that demonstrate how much you value them, you can encourage customers to return and make additional purchases from your brand.

Improved customer experience

One of the most notable benefits of personalisation is the enhanced customer experience it offers. When customers receive personalised emails or are directed to landing pages showcasing products they are interested in, they can save time and quickly make purchase decisions. This streamlined process increases customer satisfaction and encourages faster completion of transactions.

In the realm of B2B companies, the advantages of personalisation in eCommerce are even more significant. Therefore, it is essential for brands to embrace B2B ecommerce personalisation trends

knowmad mood, accompanying companies in their personalisation strategy approaches

At knowmad Mood, our 30+ years of IT consulting expertise have consistently delivered proven results and outstanding business cases. With a team of over 2500 highly skilled professionals, we bring unparalleled transparency, unwavering commitment, and uncompromising quality to every project we undertake.

Partnered with Magnolia, a leading Digital Experience Platform (DXP) provider, our collaboration takes digital transformation to new heights. Magnolia DXP, with its cutting-edge capabilities, empowers businesses worldwide to create dynamic, personalized, and seamless digital experiences for their customers